It helps if you donate
A campaign that promotes the monthly donation of money among Argentines
With creativity of the Agency Rapp Argentina and under the claim: "Once doesn´t cut it", the message points to that to be really good at something, it must be done as part of a daily routine. Through spots for television, radio, graphic and networking the focus is on perseverance as the key to reach a goal in any area of life, even when it comes to doing good: "the Argentines are supportive. It is in our DNA, but to donate only once is not enough", said Matías"tute"Nogueira Masip, Creative Director of Rapp.The campaign invites people to enter in www.donarayuda.org, choose a cause and become a recurrent donor. For those who are interested, the website makes available a directory ordered by categories and in turn, provides tools and resources for Civil society organizations to manage their funds in a transparent and professional manner: 'our commitment is not only with the people that are encouraged to engage economically with a cause but with professionals and organizations who work every day to fulfill its mission in a sustainable way", said Mercedes Fonseca, President of AEDROS, the institution which promotes the development of resources (fundraising) in Argentina, since 2001.