II Annual Meeting of HelpArgentina`s Member Organizations Network

On November 2th AEDROS presented a seminar on direct marketing for HelpArgentina’s Member Organizations at the Microsoft Argentina Auditorium.

The event, the second meeting of the network for the year, was focused on providing the skills and strategies to improve fundraising abroad and was attended by 30 representatives of HelpArgentina's 64 member organizations.

Federico Centeno Lappas, Executive Director of HelpArgentina, opened the event with a brief update on HelpArgentina’s services to NGOs. Then Norma Galafassi an expert in the field of fundraising: (current President of AEDROS and co-director of In2action) made a presentation focused on the key concepts and strategies for successful fundraising. There was a special focus on Direct Response Process, including the presentation of the methods and techniques used, databases, and everything associated with Direct Marketing, supported with cases studies and results achieved.

This event was made possible thanks to the generous support of AEDROS, Wingu y Mircrosoft. The participating organizations were very enthusiastic about the experience and HelpArgentina hopes to offer a series of trainings to continue strengthening the organizations of the social sector.

For non-profits interested in becoming a part of HelpArgentina's network, you can find more information on our website on the following pages:

http://www.helpargentina.org/en/nonprofits http://www.helpargentina.org/en/selection-criteria